實用商務(wù)英語閱讀(21世紀(jì)應(yīng)用型本科院校商務(wù)英語系列規(guī)劃教材)簡介，目錄書摘
2019-10-25 14:10
來源：京東
作者：京東
實用商務(wù)英語閱讀(21世紀(jì)應(yīng)用型本科院校商務(wù)英語系列規(guī)劃教材)
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內(nèi)容簡介: 何晴霞、田國民編著的《實用商務(wù)英語閱讀(21 世紀(jì)應(yīng)用型本科院校商務(wù)英語系列規(guī)劃教材)》從國 內(nèi)外知名報刊和出版物七擷選反映商務(wù)特色、人們關(guān) 注較多的文章若干篇，涉及世界貿(mào) 易、商業(yè)倫理、電子商務(wù)、電子支付、品牌管理等商 務(wù)英語學(xué)習(xí)者或涉外經(jīng)貿(mào)從業(yè)人員必須要了，解的主 題，編入13個單元，輔之以精煉的注解和得當(dāng)?shù)木毩?xí) ，幫助學(xué)習(xí)者培養(yǎng)商務(wù)感性知識，拓展知識面，掌握 商務(wù)英語的專業(yè)詞匯和行業(yè)術(shù)語，提升其商務(wù)交際能 力。
作者簡介:
目錄:Unit 1 International Business
TEXT A The World Trade Organization
TEXT B Multinational Corporations
Unit 2 Business Ethics
TEXT A International Business Ethics
TEXT B Toyota Recall: Five Critical Lessons
Unit 3 Business and Environmental Protection
TEXT A Chinese CEOs Set on a Greener Path
TEXT B Firm Makes More than a Scrap of Difference to Locals
Unit 4 Brand Management
TEXT A If Another Brand Fits, Co-opt it
TEXT B Weichai Sees Its Link with Ferrari as a Winner
Unit 5 Strategic Management
TEXT A Qantas Half Year Results
TEXT B Ad Giants' Merger Presents Challenges
Unit 6 Banking Industry
TEXT A How Bank Works
TEXT B Banking Regulator Maps out Reform Plan
Unit 7 Foreign Exchange Market
TEXT A Foreign Exchange
TEXT B RMB Internationalization and the Shanghai FTZ
Unit 8 International Trade
TEXT A International Trade
TEXT B British Lion Who Stalks China for Roaring Trade Deals
Unit 9 Human Resources Management
TEXT A International Human Resources Management
TEXT B Industrial Park to Draw Overseas Talents
Unit 10 E-commerce
TEXT A E-commerce:A Kind of New Commercial Tool
TEXT B Local Businesses Migrating to E-commerce
Unit 11 Electronic Payment
TEXT A How the Credit Card Captured America
TEXT B MasterCard Introduces New Digital Payments Platform in Singapore
Unit 12 Logistics
TEXT A What is Logistics
TEXT B Skills Spotlight: Logistics and 12 Related Jobs
Unit 13 Business Communication
TEXT A 12 Secrets of Effective Business Communication
TEXT B Main Forms of Communication in Business
to Exercises
TEXT A The World Trade Organization
TEXT B Multinational Corporations
Unit 2 Business Ethics
TEXT A International Business Ethics
TEXT B Toyota Recall: Five Critical Lessons
Unit 3 Business and Environmental Protection
TEXT A Chinese CEOs Set on a Greener Path
TEXT B Firm Makes More than a Scrap of Difference to Locals
Unit 4 Brand Management
TEXT A If Another Brand Fits, Co-opt it
TEXT B Weichai Sees Its Link with Ferrari as a Winner
Unit 5 Strategic Management
TEXT A Qantas Half Year Results
TEXT B Ad Giants' Merger Presents Challenges
Unit 6 Banking Industry
TEXT A How Bank Works
TEXT B Banking Regulator Maps out Reform Plan
Unit 7 Foreign Exchange Market
TEXT A Foreign Exchange
TEXT B RMB Internationalization and the Shanghai FTZ
Unit 8 International Trade
TEXT A International Trade
TEXT B British Lion Who Stalks China for Roaring Trade Deals
Unit 9 Human Resources Management
TEXT A International Human Resources Management
TEXT B Industrial Park to Draw Overseas Talents
Unit 10 E-commerce
TEXT A E-commerce:A Kind of New Commercial Tool
TEXT B Local Businesses Migrating to E-commerce
Unit 11 Electronic Payment
TEXT A How the Credit Card Captured America
TEXT B MasterCard Introduces New Digital Payments Platform in Singapore
Unit 12 Logistics
TEXT A What is Logistics
TEXT B Skills Spotlight: Logistics and 12 Related Jobs
Unit 13 Business Communication
TEXT A 12 Secrets of Effective Business Communication
TEXT B Main Forms of Communication in Business
to Exercises
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