全國高等職業(yè)教育“十二五”規(guī)劃教材：職場商務英語（錄音制品MP3）（附光盤）簡介，目錄書摘
2020-02-06 17:29
來源：京東
作者：京東
全國高等職業(yè)教育“十二五”規(guī)劃教材：職場商務英語（錄音制品MP3）（附光盤）
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內容簡介: 《全國高等職業(yè)教育“十二五”規(guī)劃教材：職場商務英語（錄音制品MP3）》基于商務工作主要流程的先后順序編排，分為公司模塊、客戶開發(fā)和接待、產品的促銷與推廣以及產品進出口四個學習模塊，共24篇課文。其中，一模塊按照選擇商務組織形式－公司成立－設置機構－公司文化－公共關系分為5個學習情境；第二模塊按照電話開發(fā)業(yè)務－辦公室開發(fā)業(yè)務－商務娛樂－海外開發(fā)業(yè)務分為4個學習情境；第三模塊按照營銷的調研－策劃－實施的過程分為5個學習情境；第四模塊按照業(yè)務準備工作－交易磋商－簽訂合同－履行合同的步驟分為10個學習情境。本教材適合高等職業(yè)院校商務英語、國際貿易、國際商務、市場營銷等專業(yè)的學生使用，也可作為涉外人員培訓教材或商務工作者自學之用。
作者簡介:
目錄:Unit 1 An Overview of Company
Text 1 Business Organization
Text 2 Establishment of a Company
Text 3 Company Structure
Text 4 Company Culture
Text 5 Public Relations
Unit 2 Development & Reception of Customers
Text 6 Business on the Phone
Text 7 Business at the Office
Text 8 Business Leisure
——Business Dinner and Sightseeing
Text 9 Overseas Business
——Business Trip
Unit 3 Promoting Products
Text 10 Marketing Research
Text 11 Marketing Planning
Text 12 Marketing Implementation
——Segmentation， Targeting， and Positioning
Text 13 Marketing Implementation
——Marketing Strategy
Text 14 Marketing Implementation
——New Product and its Promotion
Unit 4 Import and Export Practice
Text 15 Business Preparation （1）
——Ways of Establishing Business Relations
Text 16 Business Preparation （2）
——-Strategies of Establishing Business Relations
Text 17 Business Negotiation （1）
——Process of Negotiation
Text 18 Business Negotiation （2）
——Strategies and Techniques
Text 19 Business Negotiation （3）
——Payment Negotiation
Text 20 Business Negotiation （4）
——Insurance Negotiation
Text 21 Business Negotiation （5）
——Shipment Negotiation
Text 22 Business Contract
——Contract Fundamentals
Text 23 Contract Performance （1）
——Implementation of the Contract
Text 24 Contract Performance （2）
Claims and Settlements
References
Text 1 Business Organization
Text 2 Establishment of a Company
Text 3 Company Structure
Text 4 Company Culture
Text 5 Public Relations
Unit 2 Development & Reception of Customers
Text 6 Business on the Phone
Text 7 Business at the Office
Text 8 Business Leisure
——Business Dinner and Sightseeing
Text 9 Overseas Business
——Business Trip
Unit 3 Promoting Products
Text 10 Marketing Research
Text 11 Marketing Planning
Text 12 Marketing Implementation
——Segmentation， Targeting， and Positioning
Text 13 Marketing Implementation
——Marketing Strategy
Text 14 Marketing Implementation
——New Product and its Promotion
Unit 4 Import and Export Practice
Text 15 Business Preparation （1）
——Ways of Establishing Business Relations
Text 16 Business Preparation （2）
——-Strategies of Establishing Business Relations
Text 17 Business Negotiation （1）
——Process of Negotiation
Text 18 Business Negotiation （2）
——Strategies and Techniques
Text 19 Business Negotiation （3）
——Payment Negotiation
Text 20 Business Negotiation （4）
——Insurance Negotiation
Text 21 Business Negotiation （5）
——Shipment Negotiation
Text 22 Business Contract
——Contract Fundamentals
Text 23 Contract Performance （1）
——Implementation of the Contract
Text 24 Contract Performance （2）
Claims and Settlements
References
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