21世紀(jì)新聞與傳播學(xué)專(zhuān)業(yè)系列教材：新聞與傳播學(xué)專(zhuān)業(yè)英語(yǔ)（第2版）簡(jiǎn)介，目錄書(shū)摘
2019-10-15 17:32
來(lái)源：京東
作者：京東
21世紀(jì)新聞與傳播學(xué)專(zhuān)業(yè)系列教材：新聞與傳播學(xué)專(zhuān)業(yè)英語(yǔ)（第2版）
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內(nèi)容簡(jiǎn)介: 《21世紀(jì)新聞與傳播學(xué)專(zhuān)業(yè)系列教材：新聞與傳播學(xué)專(zhuān)業(yè)英語(yǔ)（第2版）》繼國(guó)內(nèi)新聞與傳播學(xué)專(zhuān)業(yè)英語(yǔ)教材（本科生、研究生合用）在2003年由中國(guó)人民大學(xué)出版社推出并獲得肯定、被評(píng)為北京市2004年精品教材之后，本書(shū)作為專(zhuān)門(mén)針對(duì)本科生的專(zhuān)業(yè)英語(yǔ)教材在中南大學(xué)出版社的策劃下順利面世了，相信它同樣會(huì)得到廣大同學(xué)和授課教師的關(guān)注。作為一本專(zhuān)業(yè)英語(yǔ)的教材，練習(xí)題的編寫(xiě)著重于對(duì)各單元文本的理解、專(zhuān)業(yè)詞匯的掌握和運(yùn)用英語(yǔ)對(duì)各單元主題的進(jìn)一步討論。
作者簡(jiǎn)介:
目錄:Unit 1 What Is News？
What Is News：Some Arwer Past and Present
Why We Need News
Unit 2 What Is Commmunication？
What Is Communication
Three Communication Markets
Unit 3 Newspaper
Newspaper：A Brief History
J oseph Pulitzer
Unit 4 Book
Variety in Book Publishing
The Lesso of Harry Potter
Unit 5 Magazine
Evolution of Periodicals
Modern Magazine Publishing：The Specialized Audiencd
Unit 6 Film
The Production of Films
Charlie Chaplin
Unit 7 Radio
Radio Station Formats
New Competition in Radio
Unit 8 TV
The History of TV
The Creation of Sesame Street
Unit 9 Internet
Making Internet History
Weblog
Unit 10 Journalism
Nine Elements of Journalism
What Is Journalism for？
Unit 11 Press Freedom
History of Press Freedom
The Zenaer Case
Unit 12 Photo，Comic ＆ Cartoon
Comic Strip
Robert Capa
Unit 13 Propaganda
Propaganda
Carrier of Propaganda Information
Unit 14 Advertising ＆ Public Relation
A Bird's-Eye View on Advertising
The Growth of Public Relatior
Unit 15 Media Laws
The Reporter's Rights
Cameras in the Courtroom
Unit 16 Ethics
SPJ Code of Ethics
Janet Cooke and Jimmy's World
Unit 17 Communication Education ＆ Media Literacy
An Overview of Graduate Curricuhr at the Annenberg School for Communication at the Univenity of Penmylvania
Defining Media Literacy
Unit 18 Communication Studies
Theories of Commtmication
The Agenda-Setting Function of the Media
Key to Exercise
參考譯文
Bibliography
What Is News：Some Arwer Past and Present
Why We Need News
Unit 2 What Is Commmunication？
What Is Communication
Three Communication Markets
Unit 3 Newspaper
Newspaper：A Brief History
J oseph Pulitzer
Unit 4 Book
Variety in Book Publishing
The Lesso of Harry Potter
Unit 5 Magazine
Evolution of Periodicals
Modern Magazine Publishing：The Specialized Audiencd
Unit 6 Film
The Production of Films
Charlie Chaplin
Unit 7 Radio
Radio Station Formats
New Competition in Radio
Unit 8 TV
The History of TV
The Creation of Sesame Street
Unit 9 Internet
Making Internet History
Weblog
Unit 10 Journalism
Nine Elements of Journalism
What Is Journalism for？
Unit 11 Press Freedom
History of Press Freedom
The Zenaer Case
Unit 12 Photo，Comic ＆ Cartoon
Comic Strip
Robert Capa
Unit 13 Propaganda
Propaganda
Carrier of Propaganda Information
Unit 14 Advertising ＆ Public Relation
A Bird's-Eye View on Advertising
The Growth of Public Relatior
Unit 15 Media Laws
The Reporter's Rights
Cameras in the Courtroom
Unit 16 Ethics
SPJ Code of Ethics
Janet Cooke and Jimmy's World
Unit 17 Communication Education ＆ Media Literacy
An Overview of Graduate Curricuhr at the Annenberg School for Communication at the Univenity of Penmylvania
Defining Media Literacy
Unit 18 Communication Studies
Theories of Commtmication
The Agenda-Setting Function of the Media
Key to Exercise
參考譯文
Bibliography
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