內(nèi)容簡(jiǎn)介:    《高等院校規(guī)劃教材：跨文化商務(wù)溝通（第2版）》前4章對(duì)文化及文化構(gòu)成元素進(jìn)行概括介紹與分析；第5至8章闡述了文化差異的表現(xiàn)；第9至12章介紹了跨文化商務(wù)溝通的類型，包括跨文化談判、跨文化管理、跨文化營(yíng)銷。

目錄:Chapter 1  Cultural Differences and Intercultural Communication
Globalization and Intercultural Business Communication
Understanding Culture
Characteristics of Culture
The Things Culture Does
Dimensions of Culture
Concepts about Cultural Differences and Intercultural Communication
Communication
Principles of Communication
The Relationship of Communication and Culture
Communication Barriers and Cultural Iceberg
Potential Problems in Intercultural Communication
Communication Competence
Chapter 2  Universal Systems
Economic Systems
Political Systems
Educational Systems
Marriage, Family and Kinship Systems
Social Hierarchies and Interaction
Chapter 3  Cultural Values and Business Cultures
Cultural Values
Attitudes
Belief and Religion
Attribution, Perception and Communication
Diverse Cultural Patterns
Chapter 4  Cultural Shock
Cultural Shock
Short Visit Culture Shock
The Most Common Stages of Cultural Shock
Alleviating Cultural Shock" （For Person）
Alleviating Cultural Shock （For Company）
Chapter 5  Verbal Communication
The Relationship between Language and Culture
Thought
Language Diversity
Vocabulary Equivalence
Translation Problems
Host Language
High-Context and Low-Context Language
Linear and Nonlinear Language
Parables and Proverbs
Slang and Other Informal Language
Conversation Taboos
Chapter 6  Nonverbal Communication
The Importance of Nonverbal Communication
The Relationship Between Verbal and Nonverbal Communication
Paralanguage/Metacommunication
Facial Expression
Eye Contact （Oculesics）
Gestures
Posture and Stance
Proxemics
Haptics
Chromatics
Chronemics
Olfactics
Silence
Chapter 7  Written Communication Patterns
International English
Guidelines for Written Communication
Writing Skills
Writing Tone and Style
Parts of Business Letters
Letter Formats
Resume and Job-Search Information
Facsimiles （Faxes）
Electronic Mail （E-Mail）
Chapter 8  Global Etiquette, Business and Social Customs
Making Appointments, Greeting, Invitation Customs
Business Card Exchange Customs
Gift Giving Customs
Bribery
Appearance and Dress
Verbal Expression Customs
Electronic Communication Etiquette
Office Customs
Holiday Greetings and Customs
Air Travel Etiquette
Dining and Tipping Practices
Humor, Superstitions and Taboos
Chapter 9  International Negotiation Process and Strategies
Cross-Cultural Negotiation Considerations
Variables Affecting Intercultural Negotiations
Intercultural Negotiation Models
Defining the Process
Strategies
Intercultural Negotiation Guidelines
Stereotypes that Affect Intercultural Negotiations
Chapter 10  Intercultural Management
Corporate Culture
Corporate Culture and Intercultural Communication
The Multinational Corporation. Communication and Management
Implications of Cultural Aspects of Business Structures for Communication
The Multinational Business Context
Cultural Conflicts in the Workforce
Conflict Managing
The Cross-Cultural Team
Chapter 11  Marketing Across Cultures
What is Marketing Across Cultures
Marketing and Communication Breakdown
The Cultural Environment
The Global Consumers
Product's Adaptation and Culture
Language, Design and Brand Name
Advertising
Basic Steps To Global Marketing
International Website Marketing
Chapter 12  Intercultural Business Behavior
United States of America
Japan
Germany
South Korea
Russia
United Kingdom
France
Australia
Saudi Arabia
References