內(nèi)容簡介: 該教材從政治、經(jīng)濟(jì)、社會(huì)狀況等方面入手對美國、歐洲、德國、英國、法國、中國等國家的報(bào)紙、雜志、圖書、電子與音像出版以及數(shù)字網(wǎng)絡(luò)出版等出版領(lǐng)域進(jìn)行介紹,并通過各國出版行業(yè)發(fā)展?fàn)顩r、市場、出版行業(yè)的發(fā)展與結(jié)構(gòu)、協(xié)會(huì)組織、以及世界 Top 10圖書出版公司等的介紹進(jìn)一步闡明各國出版產(chǎn)業(yè)特點(diǎn)、市場價(jià)值以及產(chǎn)業(yè)市場規(guī)則。
目錄:Chapter One Publishing Overview / 1
Text A 1
Text B 8
Chapter Two Publishing Industry / 15
Text A / 15
Text B / 22
Chapter Three Global Publishing Market and Global Publishers / 33
Text A / 33
Text B / 41
Chapter Four Publishing Industry in the UK / 53
Text A / 53
Text B / 59
Chapter Five Publishing Industry in the US / 69
Text A / 69
Text B / 77
Chapter Six Publishing Industry in Germany / 87
Text A / 87
Text B / 93
Chapter Seven Publishing Industry in France and the Netherlands / 101
Text A / 101
Text B / 111
Chapter Eight Publishing Industry in Japan / 119
Text A / 119
Text B / 127
Chapter Nine Publishing Industry in China I / 137
Text A / 137
Text B / 145
Chapter Ten Publishing Industry in China II / 153
Text A / 153
Text B / 160