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2019-11-08 17:10 來源：京東作者：京東

經(jīng)濟(jì)管理專業(yè)英語/普通高等教育“十二五”應(yīng)用型本科系列教材

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內(nèi)容簡介:　　全球經(jīng)濟(jì)一體化背景下，英語日益成為經(jīng)濟(jì)管理領(lǐng)域里各個(gè)專業(yè)的重要工具，對(duì)應(yīng)用型人才培養(yǎng)目標(biāo)的實(shí)現(xiàn)顯得尤為重要?！督?jīng)濟(jì)管理專業(yè)英語/普通高等教育“十二五”應(yīng)用型本科系列教材》綜合吸收和借鑒國內(nèi)外經(jīng)典經(jīng)濟(jì)管理類英語教材編寫框架的合理性，力求展示一個(gè)廣義的經(jīng)濟(jì)管理專業(yè)英語教學(xué)體系，并積極將專業(yè)教學(xué)與現(xiàn)實(shí)世界的經(jīng)濟(jì)管理發(fā)展相融合，提升經(jīng)濟(jì)管理專業(yè)學(xué)生英語素養(yǎng)。
　　《經(jīng)濟(jì)管理專業(yè)英語/普通高等教育“十二五”應(yīng)用型本科系列教材》共10章，主要圍繞管理學(xué)基礎(chǔ)、經(jīng)濟(jì)學(xué)基礎(chǔ)、工商管理、旅游管理、財(cái)務(wù)管理、人力資源管理、公共管理、農(nóng)村區(qū)域發(fā)展、國際經(jīng)濟(jì)與貿(mào)易和中國經(jīng)濟(jì)與管理發(fā)展展望方面展開。每章精選3～4篇重要專業(yè)領(lǐng)域的課文，文中插入擴(kuò)展知識(shí)和前沿發(fā)展等內(nèi)容，文后配有重要詞匯、章節(jié)總結(jié)、擴(kuò)展閱讀、精選案例、討論題和課文翻譯等內(nèi)容，以供進(jìn)一步學(xué)習(xí)使用。
　　《經(jīng)濟(jì)管理專業(yè)英語/普通高等教育“十二五”應(yīng)用型本科系列教材》不僅適合于應(yīng)用型人才課堂教學(xué)，也適合非經(jīng)濟(jì)管理類學(xué)生、有關(guān)部門經(jīng)濟(jì)管理人員及相關(guān)興趣愛好者使用。全書由曾芳芳負(fù)責(zé)草擬編寫大綱。

作者簡介:

目錄:前言
Chapter 1 Fundamentals of Management
Introduction
Lesson 1 What Skills and Competencies Do Successful Managers Possess?
Lesson 2 Building Trust.. The Essence of Leadership
Lesson 3 Management by Objectives
Lesson 4 How Do You Create a Learning Organization?

Chapter 2 Fundamentals of Economics
Introduction
Lesson 1 How Individuals Make Decisions
Lesson 2 What's Wrong with Price Gouging?
Lesson 3 What the World Must Do to Kickstart growth?

Chapter 3 Business Administration
Introduction
Lesson 1 Types of Organizational Strategies
Lesson 2 Supply Chain Management Using Internet Technologies
Lesson 3 Organization Culture in MNCs

Chapter 4 Tourism Management
Introduction
Lesson 1 Go out to See the World
Lesson 2 Hotel Management
Lesson 3 Utilization and Conservation of the Tourism Resources

Chapter 5 Financial Management
Introduction
Lesson 1 The Cash Flow Cycle
Lesson 2 The Balance Sheet
Lesson 3 Financial Instruments and Markets

Chapter 6 Human Resource Management
Introduction
Lesson 1 Activities of HR Department
Lesson 2 The Human Resource Recruitment
Lesson 3 Motivating Workers

Chapter 7 Public Management
Introduction
Lesson 1 Three Big Questions in Public Management
Lesson 2 What Is the Policy Cycle7
Lesson 3 Community Participation
Lesson 4 E-Government in China

Chapter 8 Rural Areas Development
Introduction
Lesson 1 Governmental Support to Agriculture
Lesson 2 Promoting Rural Economic Development
Lesson 3 Developing Modern Agriculture

Chapter 9 International Economics and Commerce
Introduction
Lesson 1 Function of International Trade
Lesson 2 Why Nations Protect Their Industries
Lesson 3 What's the Job of Export Department?

Chapter 10 Development and Prospect of Chinese Economy and Management
Introduction
Lesson 1 Huawei. Seeking Its Own Path
Lesson 2 The Sino-dependeney Index. Declaration of Chin-dependence
Lesson 3 China's Economy， Speed Isn't Everything
Reference

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