Essentials of Marketing Research[營銷研究精要]簡介，目錄書摘
2019-10-15 17:24
來源：京東
作者：京東
Essentials of Marketing Research[營銷研究精要]
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內(nèi)容簡介:Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.
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