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2019-12-26 20:51 來(lái)源：京東作者：京東

跨文化商務(wù)交際/新時(shí)代商務(wù)英語(yǔ)專(zhuān)業(yè)系列教

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內(nèi)容簡(jiǎn)介:　　《跨文化商務(wù)交際/新時(shí)代商務(wù)英語(yǔ)專(zhuān)業(yè)系列教》為商務(wù)領(lǐng)域跨文化交際素養(yǎng)培訓(xùn)教程，共12個(gè)單元，從文化總論、文化傳統(tǒng)、價(jià)值觀、身勢(shì)語(yǔ)、人際交往等各個(gè)層面和維度分析了中西文化的差異，并通過(guò)對(duì)真實(shí)的跨文化交際案例的探討歸納出各種場(chǎng)景下適當(dāng)?shù)膽?yīng)對(duì)方法。每個(gè)單元設(shè)計(jì)有課前熱身活動(dòng)（Pre-class Activity）、理論專(zhuān)著節(jié)選閱讀（Read to Learn More）、知識(shí)拓展（Kaleidoscope）、迷你案例討論（Mini-case Study）和課外練習(xí)（After-class Exercises）五個(gè)環(huán)節(jié)。
　　《跨文化商務(wù)交際/新時(shí)代商務(wù)英語(yǔ)專(zhuān)業(yè)系列教》可供英語(yǔ)專(zhuān)業(yè)、商務(wù)英語(yǔ)專(zhuān)業(yè)（方向）學(xué)生使用，也可作為大學(xué)英語(yǔ)選修課及跨文化交際課程的教材。

作者簡(jiǎn)介:

目錄:Unit 1 Intercultural Communication in a Globalization Context
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 2 Concept of Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 3 Conflicts of Systems
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 4 Cultural Patterns
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 5 Conflicts and Adjustment of Cultural Values
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 6 Time and Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 7 Verbal Communication： The Way People Speak
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 8 Nonverbal Communication： Speaking Without Words
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 9 Interpersonal Relationships： Friendship and Facework
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 10 Work： Practices and Attitudes
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 11 Intercultural Negotiation
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

Unit 12 Building a Team with Intercultural Competence
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises

參考文獻(xiàn)

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