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2019-10-28 15:02 來源：京東作者：京東

內(nèi)容簡介:　　《國際商務(wù)英語綜合教程（第三版）》共13章，從國際商務(wù)簡介、商務(wù)組織、經(jīng)營方式、經(jīng)濟學(xué)入門、市場經(jīng)濟、國際貿(mào)易實務(wù)簡介、國際貿(mào)易術(shù)語及定價原則、營銷、營銷組合與產(chǎn)品促銷、國際支付與結(jié)算、外匯匯率到國際商務(wù)談判策略，每章都分門別類介紹該章的專業(yè)知識?！秶H商務(wù)英語綜合教程（第三版）》內(nèi)容豐富、語言規(guī)范、專業(yè)性強、知識面廣，是高等學(xué)校商務(wù)英語、國際貿(mào)易、國際金融、國際會計、國際市場營銷、工商管理、外企管理、涉外經(jīng)濟、世界經(jīng)濟等專業(yè)的專業(yè)英語教材，也是從事上述專業(yè)的工作人員自學(xué)專業(yè)英語的良師益友。

作者簡介:　　廖瑛，教授，湖南師范大學(xué)英語語言文學(xué)專業(yè)畢業(yè)，湖南大學(xué)外國語學(xué)院語言學(xué)及應(yīng)用語言學(xué)專業(yè)碩士研究生導(dǎo)師，院學(xué)術(shù)委員會委員、學(xué)位委員會委員，教育部和湖南省人文學(xué)科、學(xué)位評審專家，研究方向為應(yīng)用語言學(xué)、文體學(xué)和商務(wù)英語。1987-1995年任湖南省大學(xué)外語協(xié)會副會長，曾任湖南省科技翻譯工作者協(xié)會副會長兼學(xué)術(shù)部長。著有《實用公關(guān)英語》《實用外貿(mào)英語函電》《國際商務(wù)英語——商務(wù)理論、語言與實務(wù)》《實用外貿(mào)談判英語》《國際商務(wù)英語語言與翻譯研究》《新編外貿(mào)英語口語教程》和《國際商務(wù)英語綜合教程》等共35冊，合計1100多萬字，在各類學(xué)術(shù)期刊上發(fā)表論文20多篇，主持和參與主持國家、省級和校級科研四項，其中兩項分獲省級一等和三等獎。其著作和事跡已收入湖南省社會科學(xué)院主編的《當(dāng)代湘籍著作家大辭典》等多種辭書。

目錄:Chapter 1 Brieflntroduction to International Business
1．What Is Business?
2．What Is Intemational Business?
3．The Scope ofIntemational Business Activities
4．International Risk
5．On Intemational Business Law
6．Commercial Credit
7．On Management oflnternational Business
8．A Brieflntroduction to the WTO

Chapter 2 Business Organizations
1．Introduction
2．Sole Proprietorship
3．General Partnership
4．Limited Partnership
5．Joint Stock Company
6．Corporations
7．Transnational Corporations

Chapter 3 Ways ofBusiness
1．Introduction
2．Wholesaling
3．Retailing
4．Franchisjng
5．Agency
6．Electronic Commerce

Chapter 4 A Guide to Economics
1．What Is Economics?
2．What Is Macroeconomics?
3．Monetary and Fiscal Policy
4．What Is Microecononucs?
5．The Demand Curve
6．The Supply Curve
7．The Equilibrium Price
8．Changes in Demand versus Changes in Quantity Demanded
9．Changes in Supply versus Changes in Quantity Supplied

Chapter 5 Types ofCompetition
1．Pure Competition
2．Monopolistic Competition
3．Oligopoly
4．Monopoly
5．Competitive Risk Minimization

Chapter 6 The Market Economy
1．Market and Market Economy
2．Price
3．Supply and Demand
4．The Market Price

Chapter 7 InternationaITrade Terms and Pricing Principles
1．Introduction
2．Definition of the Trade Terms in Incoterms 2010
3．How to Determine the Price for Imports and Exports?
4．Selection of Money ofAccount
5．Commission and Discount
6．Other Non-price Commercial Technical Terms

Chapter 8 Marketing
1．What Is Marketing?
2．The Marketing Concept
3．Marketing and Utility
4．The Target Market
5．The Industrial Market
6．Govemment and Institutional Markets
7．The Consumer Market
8．Classes of Consumer Goods

Chapter 9 The Marketing Mix & Product Promotion
1．The Marketing Mix
2．Product Planning
3．Pricing
4．Physical Distribution
5．Product Promotion
6．Advertising
7．Product Packaging
8．Breaking the Language Barriers

Chapter 10 InternationaIPayments & Settlements
Chapter 11 Brieflntroduction to International Business Practices
Chapter 12 Exchange Rate
Chapter 13 Negotiation Strategies on International Business
附：課文參考譯文

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