出版專(zhuān)業(yè)英語(yǔ)簡(jiǎn)介，目錄書(shū)摘
2020-02-11 14:29
來(lái)源：京東
作者：京東
出版專(zhuān)業(yè)英語(yǔ)
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內(nèi)容簡(jiǎn)介: 《出版專(zhuān)業(yè)英語(yǔ)》為編輯出版類(lèi)英文教材，不僅涵蓋了圖書(shū)出版史、編輯的類(lèi)型與職責(zé)、圖書(shū)出版流程、雜志出版、報(bào)紙出版等基礎(chǔ)性專(zhuān)業(yè)知識(shí)，而且還加入了數(shù)字出版、網(wǎng)絡(luò)出版、出版技術(shù)、網(wǎng)絡(luò)圖書(shū)營(yíng)銷(xiāo)等內(nèi)容，緊跟數(shù)字出版技術(shù)飛速發(fā)展的大環(huán)境?！冻霭鎸?zhuān)業(yè)英語(yǔ)》英文與譯文相結(jié)合，并配有自學(xué)課文，且在各章中均配有背景知識(shí)介紹、學(xué)習(xí)目標(biāo)與要求以及若干熱身問(wèn)題，各章均設(shè)有多類(lèi)型習(xí)題，文后的詞匯釋義均采用英漢雙解的方式。
《出版專(zhuān)業(yè)英語(yǔ)》可作為編輯出版學(xué)專(zhuān)業(yè)的本科生、研究生的教材及從事出版專(zhuān)業(yè)出版者的參考書(shū)。
《出版專(zhuān)業(yè)英語(yǔ)》可作為編輯出版學(xué)專(zhuān)業(yè)的本科生、研究生的教材及從事出版專(zhuān)業(yè)出版者的參考書(shū)。
作者簡(jiǎn)介:
目錄:Unit 1 Panorama of Book Industry
Text A Book Publishing Industry Analysis
Text B How Does the Publishing Industry Work
Text C Private Publishing Industry
Text D （self-taught text） Book Publishing Industry Problems
Unit 2 Publishing History
Text A Publishing Timeline
Text B Publishing History in China
Text C Chinese Printing History
Text D （self-taught text） Publishing History in Europe
Unit 3 Production Process of One Book
Text A Editing Process
Text B Book Design
Text C Understanding the Book Distribution Channels
Text D （self-taught text） Printing Process
Unit 4 Magazine Publishing
Text A Types of Jobs in Magazine Publishing
Text B What are the Duties of a Magazine Editor
Text C What is a Magazine Editor
Text D （self-taught text） How to Edit and Proofread a Manuscript
Unit 5 Types and Duties of Editors
Text A The Various Types of Editors
Text B Role of an Editor in Print Media
Text C What is a Copy Editor or Page Designer
Text D （ self-taught text） Authors， Writers， and Editors
Unit 6 Digital Publishing
Text A Define Digital Publishing
Text B The History of Digital Publishing
Text C E-book SWOT Analysis
Text D （self-taught text） Digital Publishing Tools
Unit 7 Online Publishing
Text A How to Publish an E-book
Text B Publish on Demand——A Lightning Source Book Example
Text C Learn How to Promote and Market Books Online
Text D （self-taught text）Find a Publisher and Get My Book Published
Unit 8 Technology about Publishing
Text A Unlimited Cloud-based Service for Audio Books
Text B Desktop Publishing Technology
Text C Electronic Publishing Technology
Text D （self-taught text）Building an Audience for Digital Editions
Unit 9 Distribution and Marketing
Text A What is Marketing
Text B Getting Publicity
Text C What Kind of Coverage Might You Achieve
Text D （self-taught text） Promotion Methods
Unit 10 Publishing Contract and Copyright Licensing
Text A Publishing Contract
Text B What not to Miss When Drafting & Negotiating Your Book Publishing Contract
Text C How to Negotiate Book Publishing Contract Tactfully
Text D （self-taught text）Negotiating Book Contract Terms and Royalties
Unit 11 Publishing Law
Text A Knowledge about Copyright
Text B What is Copyright Infringement
Text C Press Law
Text D （self-taught text）Freedom of the Press
Appendix I Referenced Translation
Appendix II Part of the Reference Answers
Text A Book Publishing Industry Analysis
Text B How Does the Publishing Industry Work
Text C Private Publishing Industry
Text D （self-taught text） Book Publishing Industry Problems
Unit 2 Publishing History
Text A Publishing Timeline
Text B Publishing History in China
Text C Chinese Printing History
Text D （self-taught text） Publishing History in Europe
Unit 3 Production Process of One Book
Text A Editing Process
Text B Book Design
Text C Understanding the Book Distribution Channels
Text D （self-taught text） Printing Process
Unit 4 Magazine Publishing
Text A Types of Jobs in Magazine Publishing
Text B What are the Duties of a Magazine Editor
Text C What is a Magazine Editor
Text D （self-taught text） How to Edit and Proofread a Manuscript
Unit 5 Types and Duties of Editors
Text A The Various Types of Editors
Text B Role of an Editor in Print Media
Text C What is a Copy Editor or Page Designer
Text D （ self-taught text） Authors， Writers， and Editors
Unit 6 Digital Publishing
Text A Define Digital Publishing
Text B The History of Digital Publishing
Text C E-book SWOT Analysis
Text D （self-taught text） Digital Publishing Tools
Unit 7 Online Publishing
Text A How to Publish an E-book
Text B Publish on Demand——A Lightning Source Book Example
Text C Learn How to Promote and Market Books Online
Text D （self-taught text）Find a Publisher and Get My Book Published
Unit 8 Technology about Publishing
Text A Unlimited Cloud-based Service for Audio Books
Text B Desktop Publishing Technology
Text C Electronic Publishing Technology
Text D （self-taught text）Building an Audience for Digital Editions
Unit 9 Distribution and Marketing
Text A What is Marketing
Text B Getting Publicity
Text C What Kind of Coverage Might You Achieve
Text D （self-taught text） Promotion Methods
Unit 10 Publishing Contract and Copyright Licensing
Text A Publishing Contract
Text B What not to Miss When Drafting & Negotiating Your Book Publishing Contract
Text C How to Negotiate Book Publishing Contract Tactfully
Text D （self-taught text）Negotiating Book Contract Terms and Royalties
Unit 11 Publishing Law
Text A Knowledge about Copyright
Text B What is Copyright Infringement
Text C Press Law
Text D （self-taught text）Freedom of the Press
Appendix I Referenced Translation
Appendix II Part of the Reference Answers
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