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2020-01-06 12:11 來(lái)源：京東作者：京東

內(nèi)容簡(jiǎn)介: 《當(dāng)代國(guó)際商務(wù)英語(yǔ)閱讀》的特點(diǎn)是：學(xué)生通過(guò)閱讀，可以提高國(guó)際商務(wù)英語(yǔ)的語(yǔ)言能力和閱讀能力，同時(shí)又學(xué)到國(guó)際商務(wù)基本知識(shí)。《當(dāng)代國(guó)際商務(wù)英語(yǔ)閱讀》共有16章，包括國(guó)際商務(wù)的主要領(lǐng)域。如國(guó)際貿(mào)易、國(guó)際營(yíng)銷、對(duì)外直接投資、世界貿(mào)易組織、經(jīng)濟(jì)全球化等。每章有背景知識(shí)介紹、兩篇課文、生詞表、詳細(xì)的課文注釋和練習(xí)及練習(xí)參考答案。

作者簡(jiǎn)介: 翁鳳翔，男，上海海事大學(xué)外國(guó)語(yǔ)學(xué)院副教授、國(guó)際商務(wù)英語(yǔ)翻譯碩士生導(dǎo)師，國(guó)際商務(wù)英語(yǔ)學(xué)科帶頭人，國(guó)際商務(wù)英語(yǔ)證書(shū)考試注冊(cè)考官。1993年9月至1995年9月在中英浦東高級(jí)國(guó)際商務(wù)英語(yǔ)培訓(xùn)中心(SBET)與英方專家合作進(jìn)行國(guó)際商務(wù)英語(yǔ)教學(xué)與研究，在英國(guó)做訪問(wèn)學(xué)者期間(2002．9-2003．9)，任英國(guó)中央英格蘭大學(xué)商學(xué)院客座教授，曾訪問(wèn)劍橋大學(xué)考試委員會(huì)，與英國(guó)專家合作進(jìn)行國(guó)際商務(wù)英語(yǔ)教學(xué)以及商務(wù)英語(yǔ)測(cè)試課題研究。

目錄: Chapter 1 General View of International Business Background Knowledge 1.1 WTO 1.2 Globalization Chapter 2 International Business Law Background Knowledge 2.1 Elements of International Contract 2. 2 International Trade Regulation Chapter 3 Economic Integration Background Knowledge 3.1 The European Union 3. 2 North American Free Trade Agreement (NAFTA) Chapter 4 International Trade Background Knowledge 4. 1 International Commercial Terms 4. 2 Service in International Trade Chapter 5 International Logistics Background Knowledge 5.1 International Supply Chain 5.2 Warehouse and Inventory Control Chapter 6 International Payments Background Knowledge 6.1 Letter of Credit 6.2 Collection Chapter 7 International Finance Background Knowledge 7.1 Foreign Exchange and Its Transactions 7.2 Securities and Stocks Chapter 8 International Marketing Background Knowledge 8. 1 Marketing Research 8. 2 Product Policy--What Is Product Planning? Chapter 9 International Accounting and Taxation Background Knowledge 9. 1 Accounting Standardization 9.2 International Taxation Chapter 10 International Human Resource Management Background Knowledge 10.1 Managing Managers 10.2 International Labor Relations Chapter 11 Foreign Direct Investment Background Knowledge 11.1 Foreign Direct Investment 11.2 Costs and Benefits of FDI to the Nation-State Chapter 12 International Business Environment Background Knowledge 12. 1 The Technological and Competitive Environment 12. 2 The Global Social and Economic Environment Chapter 13 Culture and International Business Background Knowledge 13.1 Elements of Culture 13.2 Cultural Differences in International Business Chapter 14 E-commerce Background Knowledge 14. 1 What is E-commerce7 14. 2 On-line Auction Business Chapter 15 International Business Organizations Background Knowledge 15.1 International Chamber of Commerce 15.2 International Standard Organization Chapter 16 China's International Business Background Knowledge 16.1 China's Conditions in International Business 16.2 The Prospect of China's International Business Key to Exercises

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