國際商務(wù)禮儀（英文版）簡介，目錄書摘
《國際商務(wù)禮儀（英文版）》系統(tǒng)地、全面地介紹了當(dāng)今國際商務(wù)交往中必須具備的禮儀知識。本書以原版英文素材為基礎(chǔ)進(jìn)行改編，通過案例教學(xué)、核心詞匯講解、對話練習(xí)等模塊的學(xué)習(xí)，提高學(xué)生的英語語言應(yīng)用能力，培養(yǎng)他們的基本商務(wù)禮儀素養(yǎng)，鍛煉他們的跨文化溝通能力，能幫助他們在未來的商務(wù)活動中取得成功。
隨著經(jīng)濟(jì)全球化的發(fā)展，國際商務(wù)合作越來越頻繁，恰當(dāng)?shù)皿w的商務(wù)禮儀是確保商務(wù)活動順利進(jìn)行的重要一環(huán)。因此，國際商務(wù)禮儀也成為商務(wù)相關(guān)專業(yè)學(xué)生的必修課。本書吸收了國際商務(wù)禮儀理論和實(shí)踐成果，從商務(wù)禮儀概要、商務(wù)形象禮儀、商務(wù)辦公禮儀、商務(wù)通訊禮儀、商務(wù)談判禮儀、商務(wù)休閑禮儀、跨文化商務(wù)禮儀、工作申請及面試禮儀八個方面，介紹了國際商務(wù)活動中的基本禮儀常識；選材新穎、語言地道、配套資源齊全，具有很強(qiáng)的實(shí)用性，既可以作為商務(wù)英語、翻譯、國際商務(wù)、國際貿(mào)易等商務(wù)相關(guān)專業(yè)的教材，也可以供政府、企業(yè)相關(guān)部門的商務(wù)培訓(xùn)所用。
Unit 1 Fundamentals of Business Etiquette 1
Lead-in .2
Reading .3
Text: Essentials of Business Etiquette .3
Business Etiquette Tips: Protocol of Introducing People 19
Situational Dialogue on Introduction Etiquette for First Meeting 20
Exercises 21
Business Etiquette Self-test .24
Unit 2 Business Image Etiquette 27
Lead-in 28
Reading .29
Text: Projecting a Trustworthy Business Image 29
Business Etiquette Tips: Protocol of Exchanging Business Card .47
Situational Dialogue on Image Etiquette for Dress Codes 48
Exercises 49
Business Image Etiquette Self-test 52
Contents
iv
國際商務(wù)禮儀（英文版）
Unit 3 Business Office Etiquette 55
Lead-in 56
Reading .57
Text: Overview of Offi ce Etiquette .57
Business Etiquette Tips: Small Talk 77
Situational Dialogue on Offi ce Elevator Etiquette 78
Exercises 79
Business Offi ce Etiquette Self-test 82
Unit 4 Business Telecommunication Etiquette . 85
Lead-in 86
Reading .87
Text: Business Telecommunication Etiquette .87
Business Etiquette Tips: Creating Proper Business E-mail Signatures .102
Situational Dialogue on Taking a Message .103
Exercises 104
Business Telecommunication Etiquette Self-test 107
Unit 5 Business Negotiating Etiquette . 109
Lead-in 110
Reading . 111
Text: Business Negotiating Etiquette 111
Business Etiquette Tips: Serving Food at a Negotiation Meeting .127
Situational Dialogue on Price Negotiation 128
Exercises 129
Business Negotiating Etiquette Self-test .131
v
Contents
Unit 6 Business Leisure Etiquette 135
Lead-in 136
Reading .137
Text: Overview of Leisure Etiquette .137
Business Etiquette Tips: Museum Etiquette 154
Situational Dialogue on Airport Etiquette .155
Exercises 155
Business Leisure Etiquette Self-test 158
Unit 7 Cross-cultural Business Etiquette .161
Lead-in 162
Reading .163
Text: Overview of Cross-cultural Business Etiquette .163
Business Etiquette Tips: Gift Giving .185
Situational Dialogue on Giving and Receiving Gifts 186
Exercises 187
Cross-cultural Business Etiquette Self-test .189
Unit 8 Job Application and Interview Etiquette .191
Lead-in 192
Reading .193
Text: Job Application and Interview Etiquette 193
Business Etiquette Tips: Golden Rules in a Job Interview 211
Situational Dialogue on Interview Etiquette .212
Exercises 213
Interview Etiquette Self-test .215
References .217
京公網(wǎng)安備 11000002000088號
