新維度對(duì)外語(yǔ)系列教程：商學(xué)導(dǎo)論英語(yǔ)教程簡(jiǎn)介，目錄書摘
2020-03-17 15:13
來(lái)源：京東
作者：京東
新維度對(duì)外語(yǔ)系列教程：商學(xué)導(dǎo)論英語(yǔ)教程
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內(nèi)容簡(jiǎn)介: 《新維度對(duì)外語(yǔ)系列教程：商學(xué)導(dǎo)論英語(yǔ)教程》分為15個(gè)單元，每單元設(shè)置一個(gè)主題，以基本的商業(yè)行為為主線，從企業(yè)的開(kāi)始創(chuàng)建到經(jīng)驗(yàn)管理，系統(tǒng)地培養(yǎng)學(xué)習(xí)者對(duì)各種商業(yè)情境的認(rèn)知和理解，訓(xùn)練其從事相關(guān)商務(wù)活動(dòng)的基本能力。這15個(gè)單元包括商業(yè)環(huán)境、企業(yè)家精神、發(fā)現(xiàn)商機(jī)、創(chuàng)建企業(yè)、組織結(jié)構(gòu)、員工招聘與培訓(xùn)、員工激勵(lì)、企業(yè)文化、生產(chǎn)與產(chǎn)品、市場(chǎng)營(yíng)銷、財(cái)務(wù)管理、企業(yè)融資、企業(yè)社會(huì)責(zé)任、進(jìn)入國(guó)際市場(chǎng)、電子商務(wù)。
作者簡(jiǎn)介:
目錄:Unit 1 Business Environment
Unit 2 Entrepreneurship
Unit 3 Discovering Business Opportunities
Unit 4 Establishment ofa Business
Unit 5 Organizational Strucmre
Unit 6 Recruiting and Training Employees
Unit 7 Employee Motivation
Unit 8 Corporate Culture
Unit 9 Production and Product
Unit 10 Marketing
Unit 11 Financial Management
Unit 12 Financing
Unit 13 Corporate Social Responsibility
Unit 14 Going to the Intemational Market
Unit 15 E-business
Unit 2 Entrepreneurship
Unit 3 Discovering Business Opportunities
Unit 4 Establishment ofa Business
Unit 5 Organizational Strucmre
Unit 6 Recruiting and Training Employees
Unit 7 Employee Motivation
Unit 8 Corporate Culture
Unit 9 Production and Product
Unit 10 Marketing
Unit 11 Financial Management
Unit 12 Financing
Unit 13 Corporate Social Responsibility
Unit 14 Going to the Intemational Market
Unit 15 E-business
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