商務英語口語（第2版）簡介，目錄書摘
2020-03-13 09:04
來源：京東
作者：京東
商務英語口語（第2版）
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內(nèi)容簡介: 《商務英語口語》一書是針對當前高職高專廣大學生的實際水平編寫的。它以目前中國經(jīng)濟突飛猛進的變化和發(fā)展，國際交流與合作的日趨廣泛，對外貿(mào)易的超常規(guī)發(fā)展，國外公司的大量進入及其本土化經(jīng)營為經(jīng)濟背景，同時把中國作為商務活動的主戰(zhàn)場。示范對話從機場迎接外賓開始，經(jīng)過日常接待和各環(huán)節(jié)的業(yè)務談判，到機場送行為止，對用英語進行商務活動中的基礎(chǔ)知識，習慣用法，常用句型等進行了通俗易懂的闡述。本教材共17單元，40余小節(jié)，包括示范對話，生詞表，對話注釋，課后練習等。題材新穎，內(nèi)容充實，練習不拘一格。有較強的實踐性和應用性。本書可作為2年制和3年制高職高專院校的外貿(mào)、金融、經(jīng)濟管理、電子商務等專業(yè)外語課程的教材，還可以供有關(guān)專業(yè)及外貿(mào)商務人員參考。
目錄:
第2版前言
第1版前言
Unit 1Making New Contact1
1.1At Customs1
1.2Meeting Foreign Guests at the
Airport4
1.3On the Way to the
Hotel6
Unit 2At the Hotel10
2.1Checking In10
2.2In the Room13
2.3Looking Around the
Hotel16
Unit 3Dining at a
Restaurant213.1Inviting the Guest21
3.2Welcome Speech24
3.3At the Table27
Unit 4Sightseeing31
4.1Talking about Weather31
4.2Visiting a Factory34
4.3Company Introduction37
Unit 5Making Phone Calls40
5.1Trying to Make Contact40
5.2Making First Contact43
5.3Polite Questions46
Unit 6Introduction of
Products506.1General Introduction50
6.2A Visit to a Sample
Room54
6.3Talks on Specifications57
Unit 7Enquiries and Offers60
7.1Business Enquiry60
7.2Offer and Counteroffer63
Unit 8On Price67
8.1A New Offer67
8.2Bargaining69
8.3Making Comparison71
Unit 9Payment Terms75
9.1Pay by Letter of Credit at
Sight75
9.2Propose to Pay by the Letter of
Credit79
9.3Asking for Easier Payment
Terms84
Unit 10A Letter of Credit89
10.1The Establishment of a
Letter of Credit89
10.2Amendment of the L/C93
10.3Extension of the L/C97
Unit 11Packing and
Marking10211.1Export Packing102
11.2Labels106
11.3Container Service110
Unit 12Shipment and
Delivery11612.1On Shipment116
12.2The Date of Delivery121
12.3Late Delivery126
12.4Nondelivery130
Unit 13Insurance136
13.1Insurance Coverage136
13.2A Talk on Insurance141
Unit 14Claims and
Settlement147 14.1A Claim Case on Quality
Deterioration147
14.2Settling a Claim151
Unit 15Agency154
15.1Trying to Get Agency
Right154
15.2Renewing Agency
Agreement158
15.3Refusing Request for
Agency 160
Unit 16Making a Bargain16516.1Conclusion of
Business165
16.2Signing a Contract174
Unit 17Parting183
17.1Seeing Off at the
Airport183
17.2Saying Goodbye on
Telephone188
附錄195
附錄ACommon Business English
Terms195
附錄BCommon Business English
Abbreviations205
參考文獻225
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