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2019-10-28 15:02 來源：京東作者：京東

內(nèi)容簡介:　　《管理類實(shí)用英語》不僅涵蓋了會(huì)計(jì)學(xué)中財(cái)務(wù)報(bào)表分析、融資、投資和利潤分配等主要知識(shí)點(diǎn)，而且涵蓋了市場營銷中營銷環(huán)境、營銷策略、促銷以及客戶交易管理等核心內(nèi)容，同時(shí)，還包含了物流管理中配送、信息管理、倉儲(chǔ)與庫存管理以及包裝與流通等重要內(nèi)容。本書共設(shè)計(jì)了12個(gè)項(xiàng)目，涉及到應(yīng)用技術(shù)型大學(xué)管理學(xué)院普遍開設(shè)的財(cái)務(wù)管理、市場營銷和物流管理三個(gè)專業(yè)，每個(gè)專業(yè)有4個(gè)項(xiàng)目，每個(gè)項(xiàng)目分為三個(gè)部分：1.Situational Dialogues；2.Technical Terms and Expressions；3.Exercises。

目錄:Project 1 Accounting
1．Situational DiMogues
2．Technical Terms and Expressions
3．Exercises

Project 2 Financial Statement Analysis
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises

Project 3 Capital Raising and Investment
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises

Project 4 Profit Distribution
1．Situational Dialogues
2．Technical Terms and Expressions
3 Exercises

Project 5 Marketing Strategies
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises

Project 6 Marketing Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises

Project 7 Promotion Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises

Project 8 Customer Transaction Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises

Project 9 Distribution Management
1．Situational Di~ogues
2．Technical Terms and Expressions
3．Exercises

Project 10 Logistics Information System
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises

Project 11 Warehousing and Inventory Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises

Project 12 Transportation Management and Packaging
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises

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