情境國(guó)際商務(wù)英語(yǔ)（中高級(jí)）（學(xué)生用書）簡(jiǎn)介，目錄書摘
2019-11-18 14:23
來(lái)源：京東
作者：京東
情境國(guó)際商務(wù)英語(yǔ)（中高級(jí)）（學(xué)生用書）
暫無(wú)報(bào)價(jià)
100+評(píng)論
98%好評(píng)
編輯推薦:
內(nèi)容簡(jiǎn)介: 本書是情境國(guó)際商務(wù)英語(yǔ)教學(xué)學(xué)生用書，用英文的形式寫了高等學(xué)校商務(wù)英語(yǔ)教學(xué)參考資料。以日常工作中的市場(chǎng)營(yíng)銷、產(chǎn)品與服務(wù)、進(jìn)出口業(yè)務(wù)以及企業(yè)文化與商業(yè)倫理等精心選擇的專題為背景，著力培養(yǎng)學(xué)習(xí)者在實(shí)際工作中用英語(yǔ)進(jìn)行溝。
作者簡(jiǎn)介:
目錄:MODULE 1 PERFORMANCE
1 Happiness at work
2 Motivation
3 Incentives
4 Work and leisure
Business Scenario 1 Improving morale
Review and Development 1-4
MODULE 2 INNOVATION
5 Entrepreneurs
6 Creativity
7 Start-ups
8 Inventions
Business Scenario 2 Pitching for finance
Review and Development 5-8
MODULE 3 PROMOTION
9 Kids as consumers
10 Selling yourself
11 Think global,act local
12 The grey market
Business Scenario 3 Bolton Bikes
Review and Development 9-12
MODULE 4 INVESTMENT
13 The industry of industries
14 Something for nothing?
15 In search of new markets
16 Bollywood goes global
Business Scenario 4 Seniorservices
Review and Development 13-16
MODULE 5 WRITING RESOURCE
17 Nice job
18 Getting the go ahead
19 Unhappy customers
20 Local partners
Review and Development 17-20
Business across Cultures
Grammar overview
Glossary
1 Happiness at work
2 Motivation
3 Incentives
4 Work and leisure
Business Scenario 1 Improving morale
Review and Development 1-4
MODULE 2 INNOVATION
5 Entrepreneurs
6 Creativity
7 Start-ups
8 Inventions
Business Scenario 2 Pitching for finance
Review and Development 5-8
MODULE 3 PROMOTION
9 Kids as consumers
10 Selling yourself
11 Think global,act local
12 The grey market
Business Scenario 3 Bolton Bikes
Review and Development 9-12
MODULE 4 INVESTMENT
13 The industry of industries
14 Something for nothing?
15 In search of new markets
16 Bollywood goes global
Business Scenario 4 Seniorservices
Review and Development 13-16
MODULE 5 WRITING RESOURCE
17 Nice job
18 Getting the go ahead
19 Unhappy customers
20 Local partners
Review and Development 17-20
Business across Cultures
Grammar overview
Glossary
京公網(wǎng)安備 11000002000088號(hào)
