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2019-10-11 09:31 來源：京東作者：京東

Strategic Planning For Dummies 傻瓜書-戰(zhàn)略規(guī)劃

內(nèi)容簡介:If you're starting a new business or planning your business's future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you're in.

Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:

How a strategic plan is different than a business plan

Establishing a step-based planning process

Planning for and encouraging growth

Taking a long-view of your organization

Evaluating past performance

Defining and refining your mission, values, and vision

Sizing up your current situation

Examining your industry landscape

Setting your strategic priorities

Planning for unknown contingencies

作者簡介:Erica Olsen holds a BA in Communications and an MBA in International Management from Thunderbird. She's frequently tapped to lecture at the University of Nevada in Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide.

As one of the developers of MyStrategicPlan, Erica has stripped strategic planning of its fate as a static document. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). Once completed, the online system actually helps organizations execute the plan instead of just shoving it on a shelf.

MyStrategicPlan is just one of several services offered by Erica's company, M3 Planning. M3 also does onsite strategic planning facilitation and retreats as well as market research consulting. Over the last several years, M3 has developed and reviewed hundreds of strategic plans for organizations across the country.

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