編輯推薦:Learn the爐hree simple steps to turning turning your favorite hobbie into a second income, love your work, and laugh all the way to the bank!
內容簡介:Will Work for Fun presents a simple three-step process for turning your favorite hobby or interest into a reliable source of income. Why stay trapped in a job you hate, when you could turn your fun into your job? No matter what your interests are, Alan Bechtold will show you how to what you love into a real moneymaking career. Packed with stories, examples, exercises, and links to online resources, Will Work for Fun is the cure for another dull day at the office.
作者簡介:Alan R. Bechtold is a veteran of more than twenty-three years of on-line publishing and mar-keting. A leading online marketer—known as "The Wise Old Man of the Internet"—he delivers live seminars on online marketing and publishes multiple newsletters read by more than 45,000 subscribers. Alan is also extremely accessible. He can be reached by simply visiting: www.AlanBechtold.com.
目錄:Acknowledgments. Foreword (Dr. Joe Vitale). Prologue?Why Don't They Stop? A Million To One. What Would You Do? We Can All Be Rock Stars. Introduction. The True Nature of Work. Round-The-Clock Non-Workaholic. Work: A Different View. A Best-Selling Author's LifeWithout Writing A Word. Publishers Make Real Money. About the Author. Chapter 1. The Sitcom As Life. Why Your Life Never Matches What You See On The ScreenAnd How Easy It Is To Create A Life That Does. Inventorying Your Life Experience. Identifying Your Real Passion. Where You Are NowAnd Why. Getting Where You Want To BeFast. FUN Money Profile: Erik D. Stafford. Wrap-Up. Chapter 2. Which Friend Are You? Jenny Gets Started. A Different Definition Of ?Work. Rachel, Monica, Chandler, Or Ross? What About PhoebeOr Joey? Discovering The Character You Really Play In Your Life. Reinventing The Character You Really Play In Your Life. FUN Money Profile: Jorge Arguello. Wrap-Up. Chapter 3. It All Starts With A Book. Free Fun Is Great Fun. Mail Boxed In. Plotting Your New Life. Storyboarding Your New Life: It's Like Planning A ScreenplayBut A Lot Easier. Casting Call: Plugging In Your Character. Characters Count. Be Your Own NeilsonFinding Out What Your Prospects Want To Buy Before You Spend One Minute Developing Anything. Planning the Happy Ending. FUN Money Profile: Lori Steffen and Jeff Wark. Wrap-Up. Chapter 4. Scripting the Pilot. A Small Social Experiment. If You Can Write Great! If You Can't Write, Or Simply Don't Want To Write Great! The Key To FUN Money: Think Like A Publisher. Finding The Right Resources. Preselling The Fall Season. Selecting The Right Product/Promotional Mix. FUN Money Profile: Don Strinz. Wrap-Up. Chapter 5. The Pitch. Selling Isn't Hard When You're Selling You.. Setting Your Marketing System Goals. You Have To Sell Free, Too. How To Create A Marketing Campaign That Will Attract Prospects. Mr. Whipple Really Knew His Marketing. A Driving Rain of Prospects, Customers, and Cash. An Easy Marketing System For $200 Or Less. Virtually Lock Out Any Potential Competitors. FUN Money Profile: Randy Charach. Wrap-Up. Chapter 6. The Payday That Never Ends. Recycling: It's Not Just for Aluminum Cans. How to Repurpose Everything You Do. Your Newsletter The Constant Marketer. Continue Developing And Finding New, Profitable Products And Services To Sell To Your Growing List Of Fans. FUN Money Profile: C.J. Bronstrup. Wrap-Up. Epilogue. FUN Money Profile: Lee and燫obin Collins. Afterward Mark Joyner. Index.