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內(nèi)容簡介:　　《新媒體商務(wù)英語閱讀/全國應(yīng)用型本科商務(wù)英語系列規(guī)劃教材》內(nèi)容涉及在新媒體上傳播的新國際經(jīng)濟(jì)、金融、商業(yè)、營銷、管理等方面的資訊，在微觀上涉及具有代表意義的企業(yè)初創(chuàng)、招聘、高科技運(yùn)用、電子商務(wù)以及預(yù)防網(wǎng)絡(luò)欺詐和黑客等熱門信息。閱讀材料精選自以英語為母語的發(fā)達(dá)國家在新媒體上發(fā)布的具有典型意義的文章，確保原始材料符合時代要求，信息來源具quan威性，商務(wù)內(nèi)容覆蓋面廣，同時確保英語語言規(guī)范地道。“他山之石可以攻玉?！薄缎旅襟w商務(wù)英語閱讀/全國應(yīng)用型本科商務(wù)英語系列規(guī)劃教材》從外媒新媒體商務(wù)類文章中捕捉新的商務(wù)理念，總結(jié)國外商務(wù)實(shí)踐經(jīng)驗(yàn)，既可為商務(wù)英語課堂教學(xué)提供生動的案例，擴(kuò)大學(xué)生的商務(wù)知識面，增強(qiáng)商務(wù)英語課程教學(xué)的時代感，同時也為讀者將來或正在從事的國際商務(wù)活動提供借鑒。
　　《新媒體商務(wù)英語閱讀/全國應(yīng)用型本科商務(wù)英語系列規(guī)劃教材》按主題分為以下16個單元：（1）技術(shù)運(yùn)用；（2）移動支付；（3）銀行業(yè)；（4）欺詐與黑客：（5）企業(yè)管理；（6）員工招募；（7）初創(chuàng)企業(yè)；（8）家族企業(yè)；（9）千禧一代；（10）商界女性；（11）重組擴(kuò)張；（12）假日銷售；（13）線上機(jī)會；（14）成功秘訣；（15）可持續(xù)性；（16）企業(yè)社會責(zé)任。每一單元分為三部分：主課文（Text）、延伸閱讀（Further Reading）和自學(xué)（Self-study），與之對應(yīng)的是三個閱讀層次：精讀、泛讀和略讀。《新媒體商務(wù)英語閱讀/全國應(yīng)用型本科商務(wù)英語系列規(guī)劃教材》練習(xí)以商務(wù)內(nèi)容理解為主，語言練習(xí)為輔，練習(xí)模式多樣化及個性化，以增強(qiáng)教與學(xué)的趣味性。主課文后有詞匯、商務(wù)知識解讀和（Ⅰ.Ⅱ.Ⅲ.）三大類練習(xí)題，延伸閱讀課文后有（Ⅳ.Ⅴ.）兩個類別練習(xí)題。自學(xué)部分僅提供課文供略讀，也為師生提供了更大的教學(xué)空間。師生和其他讀者可根據(jù)自己的課時或時間安排選取全部或部分課文進(jìn)行教學(xué)或閱讀。

作者簡介:

目錄:Unit 1 Workplace Technology
TEXT Do More with Less in the Efficient Workplace
FURTHER READING Best Ways Firms Can Ride BYOD Technology Wave
SELF-STUDY The Importance of Technology in Modem Workplaces

Unit 2 APP Payment
TEXT Paying by Smart Watch? That'll Do Nicely
FURTHER READ1NG Does "Pay by App" Mean an End to Shopping Queues?
SELF-STUDY The Benefits of Scrapping Cash

Unit 3 The Banking Sector
TEXT Who Needs Banks， Anyway?
FURTHER READING Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence
SELF-STUDY Commerzbank Plans to Cut 9，600 Jobs

Unit 4 Frauds and Cyher-hacking
TEXT Could You Be Sending Your Firm's Cash to Fraudsters?
FURTHER READING If Financial Systems Were Hacked
SELF-STUDY Cyber Security Is Quickly Becoming a Small Business Priority

Unit 5 Business Management
TEXT Happy Workplaces Help Companies Perform Better
FURTHER READING Five Things Successful Business Owners Do Differently
SELF-STUDY Keeping It under Your Hat

Unit 6 Recruitment
TEXT Booby-trapped Breakfasts Are a Rotten Way to Choose Staff
FURTHER READING Technology Transforms Big Four Hiring Practices
SELF-STUDY Firms Seek Quality Experts in Business Intelligence

Unit 7 Startups
TEXT The Rise of the Student Entrepreneurs
FURTHER READING How Tech Startups Can Compete in a Crowded Market
SELF-STUDY Common Misconceptions Startup Founders Have
about Employee Management

Unit 8 Family Businesses
TEXT The Wallenberg Group： A Nordic Pyramid
FURTHER READING Three Ways to Address Conflict When Passing Down a Family Business
SELF-STUDY The Day after： Moving Forward after Selling a Family Business

Unit 9 Millennials
TEXT Everything We Think We Know about Millennials and Money May Be Wrong
FURTHER READING Don't Worry——Millennials Are Going to Start Growing Up Soon
SELF-STUDY Three Critical Tips for Millennials Entering the Workforce

Unit 10 Business Women
TEXT How Moving Home Led to a Multi-million-pound Popcorn Firm
FURTHER READING How One Woman Overcame Tragedy and Made Millions
SELF-STUDY Business Women Differ from Business Men in Style， Not Skill

Unit 11 Restructuring and Expansion
TEXT Successes and Failures
FURTHER READING Exporting Firms in Region Are Now Dancing to a Latin Beat
SELF-STUDY Seven Ways to Expand： From Local to Global

Unit 12 Holiday Sales
TEXT America to Spend Almost $800 Billion on Holiday Shopping
FURTHER READING Why Online Shopping Will Break a Record This Year
SELF-STUDY Black Friday? This Year， It's More Like Black November

Unit 13 Opportunities Online
TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies
FURTHER READING How the Internet Is Reinventing the Christmas Commercial
SELF-STUDY Top Five Ways Consumer Shopping Habits Have Changed Since 2003

Unit 14 Recipe for Success
TEXT The Recipe for Success in the Restaurant Trade
FURTHER READING A Man for All Seasons——How Issy Sharp Built His Hotel Chain
SELF-STUDY Not a Far-fetched Idea： How One Man Built a $1．5bn Fashion Business

Unit 15 Sustainability
TEXT Sustainability the Key to Long-term Corporate Health
FURTHER READING Like It or Not， Sustainability Is Now Core to Your Business
SELF-STUDY Sustainability， Defined?

Unit 16 Corporate Social Responsibility
TEXT What Is Corporate Social Responsibility?
FURTHER READING The New "Rules of the Game"： Balancing Profits and Social Responsibility in the 21st Century
SELF-STUDY Five Key Social Responsibility Risks Retailers/Wholesalers Must Manage
GLOSSARY