西方編輯出版理論與實(shí)務(wù)（英文版）系列教材：西方出版案例分析簡(jiǎn)介，目錄書摘
2019-11-08 14:24
來(lái)源：京東
作者：京東
西方編輯出版理論與實(shí)務(wù)（英文版）系列教材：西方出版案例分析
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內(nèi)容簡(jiǎn)介: 《西方編輯出版理論與實(shí)務(wù)（英文版）系列教材：西方出版案例分析》收錄近30個(gè)西方出版典型案例，內(nèi)容涉及編輯與作者的關(guān)系、選題策劃、圖書盈虧報(bào)表、市場(chǎng)調(diào)查、教材市場(chǎng)定位、紙質(zhì)圖書與數(shù)字圖書的關(guān)系等諸多方面，其中成功和失敗案例約各占一半，對(duì)出版產(chǎn)業(yè)具有重要的參照意義。
《西方編輯出版理論與實(shí)務(wù)（英文版）系列教材：西方出版案例分析》編寫的基本原則，在于突出西方出版教育與實(shí)踐有機(jī)融為一體的核心價(jià)值觀。適合我國(guó)編輯出版專業(yè)或相關(guān)傳媒類專業(yè)本科生和研究生使用，也可以作為我國(guó)出版及其相關(guān)產(chǎn)亞專業(yè)人士的業(yè)務(wù)參考書。
《西方編輯出版理論與實(shí)務(wù)（英文版）系列教材：西方出版案例分析》編寫的基本原則，在于突出西方出版教育與實(shí)踐有機(jī)融為一體的核心價(jià)值觀。適合我國(guó)編輯出版專業(yè)或相關(guān)傳媒類專業(yè)本科生和研究生使用，也可以作為我國(guó)出版及其相關(guān)產(chǎn)亞專業(yè)人士的業(yè)務(wù)參考書。
作者簡(jiǎn)介:蘇世軍，北京印刷學(xué)院教授，曾擔(dān)任原湖北醫(yī)科大學(xué)外語(yǔ)部主任、北京印刷學(xué)院外語(yǔ)系主任；湖北省翻譯協(xié)會(huì)常務(wù)理事，湖北省大學(xué)外語(yǔ)協(xié)會(huì)理事，北京大學(xué)外語(yǔ)協(xié)會(huì)理事。多年來(lái)從事英語(yǔ)和西方文化教學(xué)與研究，在國(guó)內(nèi)外發(fā)表論著、譯著、教材15部，論文譯文百余篇，其中有兩項(xiàng)為國(guó)家級(jí)課題和國(guó)際合作項(xiàng)目，獲得歐盟委員會(huì)的資助。
目錄:Part One Personal Experiences as Editor Working With Authors
Chapter 1 Publishing Career Experiences
Section A Three Case Studies
Section B Two Case Studies
Chapter 2 Relationship Between Author and Editor
Section A Working with Authors
Section B Dealing with Unsatisfactory Writing
Chapter 3 Common Mistakes
Section A Factors That Can Lead to Bad Decisions
Section B Common Areas of Misjudgment
Chapter 4 Common Problems
Section A Problem Areas in List Development
Section B Three Case Studies
Part Two Psychological and Financial Calculation in Book Publishing
Chapter 5 Psychological Role in Book Publishing
Section A Dealing with Inappropriate Behavior
Section B Four Case Studies
Chapter 6 Profit and Loss Reports
Section A A Profit and Loss Account for a Book
Section B Working Through a Budget for a Consumer Book
Part Three Development in the Digital World
Chapter 7 DigitaI Age
Section A Case Studies - Gardners Books
Section B Two Case Studies
Chapter 8 The Role Digital Books Play
Section A Lies and E-book Statistics
Section B Two Case Studies
Key to Reading Comprehension Questions
Chapter 1 Publishing Career Experiences
Section A Three Case Studies
Section B Two Case Studies
Chapter 2 Relationship Between Author and Editor
Section A Working with Authors
Section B Dealing with Unsatisfactory Writing
Chapter 3 Common Mistakes
Section A Factors That Can Lead to Bad Decisions
Section B Common Areas of Misjudgment
Chapter 4 Common Problems
Section A Problem Areas in List Development
Section B Three Case Studies
Part Two Psychological and Financial Calculation in Book Publishing
Chapter 5 Psychological Role in Book Publishing
Section A Dealing with Inappropriate Behavior
Section B Four Case Studies
Chapter 6 Profit and Loss Reports
Section A A Profit and Loss Account for a Book
Section B Working Through a Budget for a Consumer Book
Part Three Development in the Digital World
Chapter 7 DigitaI Age
Section A Case Studies - Gardners Books
Section B Two Case Studies
Chapter 8 The Role Digital Books Play
Section A Lies and E-book Statistics
Section B Two Case Studies
Key to Reading Comprehension Questions
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