高等院校經(jīng)貿(mào)與管理規(guī)劃教材：國際商務(wù)英語簡介，目錄書摘
2019-10-22 11:54
來源：京東
作者：京東
高等院校經(jīng)貿(mào)與管理規(guī)劃教材：國際商務(wù)英語
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內(nèi)容簡介: 《高等院校經(jīng)貿(mào)與管理規(guī)劃教材：國際商務(wù)英語》涉及國際貿(mào)易、金融、信息技術(shù)、法律法規(guī)、管理和營銷等領(lǐng)域，正是這些話題構(gòu)成了當今世界國際商務(wù)領(lǐng)域的背景和焦點。
國際商務(wù)的經(jīng)營管理包括了商務(wù)組織、人力資源管理、財務(wù)管理、市場營銷等環(huán)節(jié)?！陡叩仍盒＝?jīng)貿(mào)與管理規(guī)劃教材：國際商務(wù)英語》力圖全方位地涉及國際商務(wù)運作的各個方面。
《高等院校經(jīng)貿(mào)與管理規(guī)劃教材：國際商務(wù)英語》充分注意到了所選文章內(nèi)容的時效性和典型性，力爭以最典型和新鮮的商務(wù)語言傳遞最新的國際商務(wù)信息和當今的商務(wù)熱點。
國際商務(wù)的經(jīng)營管理包括了商務(wù)組織、人力資源管理、財務(wù)管理、市場營銷等環(huán)節(jié)?！陡叩仍盒＝?jīng)貿(mào)與管理規(guī)劃教材：國際商務(wù)英語》力圖全方位地涉及國際商務(wù)運作的各個方面。
《高等院校經(jīng)貿(mào)與管理規(guī)劃教材：國際商務(wù)英語》充分注意到了所選文章內(nèi)容的時效性和典型性，力爭以最典型和新鮮的商務(wù)語言傳遞最新的國際商務(wù)信息和當今的商務(wù)熱點。
作者簡介:
目錄:Unit 1 What is Intemational Business？
Text：The Nature of Intemational Business
Unit 2 Exporting and Importing Procedures
Text：Exporting and Importing Procedures
Unit 3 Documents
Text：Intemational Trade Documentation
Unit 4 Business Organization and WTO
Text：World Trade Organization
Unit 5 Regulations and Trade Barrier
Text：Nontariff Barriers to Trade
Unit 6 E-commerce
Unit 7 Joint Ventures
Unit 8 Intellectual Property
Text：Intellectual Ptoperty
Unit 9 Marketing and Sales
Unit 10 Accounting
Text：Accounting -The Language of Business
Unit 11 Human Resources Management
Text：Human Resource Management
Unit 12 Intemational Convention
Text：UN Convention on Contracts for the Intemational Sale of Goods
Unit 13 Public Relations and Advertisement
Text：Public Relations
Unit 14 Culture and Communication
Text：Recognize Cultural Differences
Unit 15 Globalization
Text：Is Globalization Slowing Down？
Unit 16 Intemational Taxation
Text：Intemational Taxation
Keys to Exercises
“商務(wù)英語閱讀”課程教學大綱
參考文獻
Text：The Nature of Intemational Business
Unit 2 Exporting and Importing Procedures
Text：Exporting and Importing Procedures
Unit 3 Documents
Text：Intemational Trade Documentation
Unit 4 Business Organization and WTO
Text：World Trade Organization
Unit 5 Regulations and Trade Barrier
Text：Nontariff Barriers to Trade
Unit 6 E-commerce
Unit 7 Joint Ventures
Unit 8 Intellectual Property
Text：Intellectual Ptoperty
Unit 9 Marketing and Sales
Unit 10 Accounting
Text：Accounting -The Language of Business
Unit 11 Human Resources Management
Text：Human Resource Management
Unit 12 Intemational Convention
Text：UN Convention on Contracts for the Intemational Sale of Goods
Unit 13 Public Relations and Advertisement
Text：Public Relations
Unit 14 Culture and Communication
Text：Recognize Cultural Differences
Unit 15 Globalization
Text：Is Globalization Slowing Down？
Unit 16 Intemational Taxation
Text：Intemational Taxation
Keys to Exercises
“商務(wù)英語閱讀”課程教學大綱
參考文獻
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