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2019-12-16 10:34 來(lái)源：京東作者：京東

市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè)英語(yǔ)

內(nèi)容簡(jiǎn)介:　　《市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè)英語(yǔ)》以市場(chǎng)營(yíng)銷(xiāo)業(yè)務(wù)流程為導(dǎo)向，選取流程中關(guān)鍵的環(huán)節(jié)如STP 戰(zhàn)略、消費(fèi)者行為分析、產(chǎn)品與品牌管理、渠道設(shè)計(jì)、定價(jià)技巧、銷(xiāo)售技巧、廣告策劃和網(wǎng)絡(luò)營(yíng)銷(xiāo)的最新進(jìn)展等內(nèi)容，精選難易適中的英語(yǔ)材料，針對(duì)每個(gè)環(huán)節(jié)設(shè)計(jì)了相應(yīng)的情景，通過(guò)工作語(yǔ)言閱讀、小案例分析、情景對(duì)話(huà)、角色扮演、實(shí)操演練和語(yǔ)言點(diǎn)練習(xí)等靈活多樣的形式，突出營(yíng)銷(xiāo)的操作性和語(yǔ)言的實(shí)用性，強(qiáng)調(diào)英語(yǔ)作為溝通工具在營(yíng)銷(xiāo)全程的運(yùn)用。

Contents
Unit 1 Developing Marketing ＆ Corporate Strategies
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 2 Understanding Marketing Environment and Consumers
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 3 Marketing Research
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 4 Identifying Market Segments and Targets
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 5 Managing Products and Brands
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Models
Practical Training
Unit 6 Channels of Distribution
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 7 Setting the Right Price
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 8 Sales Promotion ＆ Personal Selling
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 9 Advertising and Public Relations
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Promotional tool
How it is being used
Advertising
Personal Selling
Sales Promotion
Public Relations
Further Reading
Practical Training
Unit 10 Internet Marketing
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training