Power of Business en Espanol The簡介，目錄書摘
2020-02-07 21:27
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作者：京東
Power of Business en Espanol The
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內(nèi)容簡介:In The Power of Business en Espa?ol, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting--yet often confusing--Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, The Power of Business en Espa?ol is a book that will demystify Spanish-dominant consumers for non-Spanish speakers.
Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en Espa?ol is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.
Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en Espa?ol is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.
作者簡介:John Thorn John Thorn was named the Official Baseball Historian for Major League Baseball by Commissioner Allan H. (Bud) Selig in 2011. Thorn founded and edits Base Ball: A Journal of the Early Game, a semiannual scholarly publication. He was the coauthor of Total Baseball, a well-known baseball book, and many other baseball books, notably The Hidden Game of Baseball. He often appears on ESPN, the History Channel, and the MLB Network.
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