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新東方 劍橋標準商務(wù)英語教程:高級教師用書(第2版)簡介,目錄書摘

2020-07-30 16:37 來源:京東 作者:京東
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新東方 劍橋標準商務(wù)英語教程:高級教師用書(第2版)
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《劍橋標準商務(wù)英語教程(第2版)》(Business Benchmark Second Edition)是一套由劍橋英語教學者編著的商務(wù)英語教程,每個級別都包含學生用書(附自學手冊)和教師用書各一冊,互為補充。本教程圍繞當前職場中常見的主題設(shè)置學習單元,涵蓋商務(wù)用語和商務(wù)技能,通過有針對性的指導和反復練習,幫助學生提高商務(wù)環(huán)境中的英語實際運用能力。本教程既可用于商務(wù)英語課堂教學,也適合那些即將踏入職場或已工作的學習者使用。

內(nèi)容簡介:

《劍橋標準商務(wù)英語教程:教師用書(第2版)》分為初、中、高三個級別。

本書每個單元都提供了詳細的教學指導建議,方便教師備課。列示學生用書中各單元的練習與BEC考試中各題型的對應關(guān)系,使考生明確備考方向。附有學生用書中練習題的答案及BEC考試真題答案。另外,書中還包含了豐富的可影印的資料,如課堂補充活動和案例分析,并附有教學建議和答案。


作者簡介:
目錄:

目 錄

Acknowledgements /5

Introduction /6


Management

Unit 1: Corporate culture

Exam reference and unit notes /8

Photocopiable activity: Time management /9

Answer key /12

Transcript /12


Unit 2: Leaders and managers

Exam reference and unit notes /13

Photocopiable activity: Management problems /14

Answer key /16

Transcripts /17


Unit 3: Internal communications

Exam reference and unit notes /18

Photocopiable activity: Bad bosses /19

Answer key /21

Transcript /23


Unit 4: Chairing meetings

Exam reference and unit notes /24

Photocopiable activity: Case study: Spenfeld /25

Answer key /28

Transcript /29


Competitive advantage

Unit 5: Customer relationships

Exam reference and unit notes /30

Photocopiable activity: Case study: Curiosity Tours /31

Answer key /34

Transcript /36


Unit 6: Competitive advantage

Exam reference and unit notes /37

Photocopiable activity 1: Attention to pricing /38

Photocopiable activity 2: The competitive advantage game /40

Answer key /44

Transcripts /45


Unit 7: A proposal 

Exam reference and unit notes /46

Photocopiable activity 1: Relocating /47     

Photocopiable activity 2: Compound nouns quiz /48              

Answer key /49

Transcript /50


Unit 8: Presenting at meetings

Exam reference and unit notes /51 

Photocopiable activity 1: Catalina’s presentation /52

Photocopiable activity 2: A proposal for marketing ice-cream /53

Answer key /54

Transcript  /55


Advertising and sales

Unit 9: Advertising and customers

Exam reference and unit notes /56

Photocopiable activity: Case study: Country Club 366 /57

Answer key /59

Transcript /60


Unit 10: Advertising and the Internet

Exam reference and unit notes /61

Photocopiable activity: Case study: Fred-Winter-Homes /62

Answer key /64

Transcripts /65


Unit 11: Sales reports

Exam reference and unit notes /67

Photocopiable activity: A sales report /68

Photocopiable sample answer: A sales report /70

Answer key /71

Transcript /72


Unit 12: The sales pitch

Exam reference and unit notes /73

Photocopiable activity: Breakthrough performance /74

Answer key /75

Transcripts /77


Finance

Unit 13: Forecasts and results

Exam reference and unit notes /79

Photocopiable activity: Investigating a company /80

Answer key /81

Transcript /82


Unit 14: Financing the arts

Exam reference and unit notes /84

Photocopiable activity: Business options /85

Answer key /87

Transcripts /87


Unit 15: Late payers

Exam reference and unit notes /90

Photocopiable activity 1: Letter-writing quiz /91

Photocopiable activity 2: Useful phrase for letters /93

Answer key /95

Transcripts /96


Unit 16: Negotiating a lease

Exam reference and unit notes /97

Photocopiable activity: Negotiation strategy: avoiding pitfalls /98

Answer key /99

Transcripts /100


The work environment 

Unit 17: Workplace atmosphere

Exam reference and unit notes /102

Photocopiable activity: Attitudes to work /103

Answer key /104

Transcript /105


Unit 18: The workforce of the future

Exam reference and unit notes /107

Photocopiable activity: Women in senior management /108

Answer key /110

Transcripts /111


Unit 19: Productivity

Exam reference and unit notes /113

Photocopiable activity: Constraints on productivity /114

Answer key /116

Transcript /117


Unit 20: Staff negotiations

Exam reference and unit notes /119

Photocopiable activity: Negotiating points /120

Answer key /122

Transcripts /123


Corporate relationships

Unit 21: Corporate ethics

Exam reference and unit notes /126

Teacher’s Resource Book activity: Business quiz /127

Answer key /130

Transcript /131


Unit 22: Expanding abroad

Exam reference and unit notes /132

Photocopiable activity: The investment game /133

Answer key /134

Transcripts /134


Unit 23: An overseas partnership

Exam reference and unit notes /136

Answer key /137

Transcripts /138


Unit 24: A planning conference

Exam reference and unit notes /139

Photocopiable activity: Giving short presentations /140

Answer key /143

Transcripts /144


Exam skills and Exam practice

Answer key /145

Transcripts /149


Appendix: The common European Framework /155


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