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2019-10-18 14:16 來源：京東作者：京東

內(nèi)容簡(jiǎn)介:　　《新編商務(wù)英語綜合教程》是“高等學(xué)校商務(wù)英語系列教材”之一?！缎戮幧虅?wù)英語綜合教程.學(xué)生用書》為第2冊(cè)，共10個(gè)單元，每單元由reading i、reading ii和extension三大部分組成，并配有相應(yīng)的教師用書。
　　本教程選材新穎，內(nèi)容豐富，專業(yè)面廣，實(shí)用性強(qiáng)，可供高等院校經(jīng)貿(mào)和商務(wù)英語專業(yè)的學(xué)生、具有相應(yīng)英語水平的商務(wù)工作者及商務(wù)英語愛好者學(xué)習(xí)使用。

目錄:unit 1 advertisement
reading i the money in the message
reading ii advertising on the web
extension
unit 2 leadership
reading i characteristics and traits of effective leaders
reading ii the sensational michael dell of dell computer
extension
unit 3 information technology
reading i what makes silicon valley so successful and unique
reading ii a brave new web
extension
unit 4 markets
reading i flea market
reading ii the natural market
extension
unit 5 secret to success
reading i are you an entrepreneur？
reading ii make money by thinking the unthinkable
extension
unit 6 competition
reading i the invisible fist
reading ii morals in the rat race
extension
unit 7 investment
reading i going for the gold
reading ii king of bond
extension
unit 8 services
reading i cross-cultural views of service quality
reading ii beyond expectations
extension
unit 9 business ethics
reading i ethics and competitiveness - put first things first
reading ii bribery - an inevitable evil？
extension
unit 10 customers
reading i the almighty customer （part i）
reading ii the almighty customer （part ii）
extension
appendix a glossary
appendix b idioms & expressions

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