商務(wù)溝通（英文版）簡介，目錄書摘
2020-06-19 16:31
來源：京東
作者：京東
商務(wù)溝通（英文版）
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內(nèi)容簡介: 《商務(wù)溝通（英文版）》是用英語寫成的國際商務(wù)方面的專著。《商務(wù)溝通（英文版）》以國際商務(wù)研究主線，分析國內(nèi)外企業(yè)的跨國經(jīng)營管理經(jīng)驗，涉及到經(jīng)濟、財務(wù)、營銷知識、商務(wù)管理技能、國際商務(wù)慣例、國際商務(wù)文化等。旨在使讀者了解世界主要國家和地區(qū)的經(jīng)濟社會狀況、不同國家的文化背景、歷史底蘊、民族風俗、人文地理風情、民族感情等多方面環(huán)境因素。
作者簡介:
目錄:Introduction
Chapter 1 Managing Diversity
1.1 Indian Cultural Study
1.2 Japanese Business System
1.3 Israel's Cultural Analysis
Chapter 2 Internationalization Strategy Study
2.1 Foreign Company Cases Study
2.2 Domestic Company Cases Study
Chapter 3 Global Management Issues
3.1 Private Branding in International Markets
3.2 The Importance of Country-of-origin
3.3 Japanese Approach to New Product Development
3.4 Major Factors Affecting International Pricing
3.5 The MNCs' Negotiating Position with Host Governments
Chapter 4 Operation in Global Markets
4.1 Sample Question 1
4.2 Sample Question 2
Bibliography
Chapter 1 Managing Diversity
1.1 Indian Cultural Study
1.2 Japanese Business System
1.3 Israel's Cultural Analysis
Chapter 2 Internationalization Strategy Study
2.1 Foreign Company Cases Study
2.2 Domestic Company Cases Study
Chapter 3 Global Management Issues
3.1 Private Branding in International Markets
3.2 The Importance of Country-of-origin
3.3 Japanese Approach to New Product Development
3.4 Major Factors Affecting International Pricing
3.5 The MNCs' Negotiating Position with Host Governments
Chapter 4 Operation in Global Markets
4.1 Sample Question 1
4.2 Sample Question 2
Bibliography
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