內(nèi)容簡介:BTEC First Business is a brand new textbook for the revised 2010 specification. Packed with learning and teaching features including: Case Studies, Real Life business stories, Key Terms, Discussion and Investigation activities as well as useful summaries and revision tests. Lively, clear and colourful design and layout.
This book focuses on and provides the knowledge and understanding needed to gain a BTEC qualification, but it never loses sight of the real world of business. By rooting the text in the real world the subject becomes more engaging and fun to study.
This book follows the BTEC First specification closely, this means that all the topics and issues referred to are fully covered. The features, Chapter introduction, Key terms, Over to you!, Activities, Case studies, Topic check and Chapter checklist regularly appear throughout the book, making each topic covered more accessible. Realistic case studies, topic-focused spreads and interactive activities, encompass all the knowledge and understanding needed for the achievement of a BTEC First award.
Chapters:
Understanding the purpose and ownership of business
Business organisations
Financial forecasting for business
People in organisations
Using office equipment
Providing business support
Verbal and non-verbal communications in business contexts
Business communication through documentation
Training and employment in business
Personal selling in business
Customer relations in business
Business online
Business enterprise
Managing personal finance
作者簡介:Ian Marcouse is a leading Business Studies author. He has written for all levels and specifications and runs popular revision conferences for Business Studies students.